"Toward A Normative Theory of Normative Marketing Theory"

Ian Wilkinson, Louise Young (2012)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2018-08-13

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  - electronic edition @ arxiv.org (open access)
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  dblp key:
  - journals/corr/abs-1205-5821
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  persistent URL:
  - https://dblp.org/rec/journals/corr/abs-1205-5821
Ian Wilkinson, Louise Young:
Toward A Normative Theory of Normative Marketing Theory. CoRR abs/1205.5821 (2012)

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