"How to be a Good Frand in China: an Exploratory Study of Effective Social ..."

Mary Tate et al. (2016)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2022-10-26

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  - electronic edition @ arxiv.org (open access)
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  dblp key:
  - journals/corr/TateGZJ16
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  - https://dblp.org/rec/journals/corr/TateGZJ16
Mary Tate, Hongzhi Gao, Hongxia Zhang, David Johnstone:
How to be a Good Frand in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands. CoRR abs/1606.01432 (2016)

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