"Spread, then Target, and Advertise in Waves: Optimal Capital Allocation ..."

Soheil Eshghi et al. (2017)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2019-07-14

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  - electronic edition @ arxiv.org (open access)
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  - journals/corr/EshghiPSVZDS17
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  - https://dblp.org/rec/journals/corr/EshghiPSVZDS17
Soheil Eshghi, Victor M. Preciado, Saswati Sarkar, Santosh S. Venkatesh, Qing Zhao, Raissa M. D'Souza, Ananthram Swami:
Spread, then Target, and Advertise in Waves: Optimal Capital Allocation Across Advertising Channels. CoRR abs/1702.03432 (2017)

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