"A mean-variance approach to advertising media selection."

Bernard Morard, Robert Poujaud, Raymond Trémolières (1976)

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DOI: 10.1016/0305-0548(76)90008-3

access: closed

type: Journal Article

metadata version: 2020-02-18

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Bernard Morard, Robert Poujaud, Raymond Trémolières:
A mean-variance approach to advertising media selection. Comput. Oper. Res. 3(1): 73-81 (1976)

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