"Prediction of customer engagement behaviour response to marketing posts ..."

Yonghui Dai, Tao Wang (2021)

> Home

Details and statistics

DOI: 10.1080/09540091.2021.1912710

access: closed

type: Journal Article

metadata version: 2022-12-07

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/connection/DaiW21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/connection/DaiW21
Yonghui Dai, Tao Wang:
Prediction of customer engagement behaviour response to marketing posts based on machine learning. Connect. Sci. 33(4): 891-910 (2021)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.