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"Linking Media to Prototype Activation and Subsequent Celebrity Attraction."

Dana E. Mastro, Ron Tamborini, Craig R. Hullett (2005)

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DOI: 10.1177/0093650205275383

access: closed

type: Journal Article

metadata version: 2020-08-27

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Dana E. Mastro, Ron Tamborini, Craig R. Hullett:
Linking Media to Prototype Activation and Subsequent Celebrity Attraction. Commun. Res. 32(3): 323-348 (2005)

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