Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Matching Communication Modalities: The Effects of Modality Congruence and ..."

Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn (2010)

> Home

Details and statistics

DOI: 10.1177/0093650210368251

access: closed

type: Journal Article

metadata version: 2020-10-26

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/commres/FransenFP10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/commres/FransenFP10
Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn:
Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. Commun. Res. 37(4): 576-598 (2010)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.