"Matching Communication Modalities: The Effects of Modality Congruence and ..."

Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn (2010)

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DOI: 10.1177/0093650210368251

access: closed

type: Journal Article

metadata version: 2020-10-26

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Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn:
Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. Commun. Res. 37(4): 576-598 (2010)

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