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"Intervention analysis to identify significant exposures in pulsing ..."

Alessandra Luati, Giorgio Tassinari (2005)

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DOI: 10.1007/S10287-005-0036-Y

access: closed

type: Journal Article

metadata version: 2021-10-14

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Alessandra Luati, Giorgio Tassinari:
Intervention analysis to identify significant exposures in pulsing advertising campaigns: an operative procedure. Comput. Manag. Sci. 2(4): 295-308 (2005)

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