"Market Segmentation Using Brand Strategy Research: Bayesian Inference with ..."

Pascal van Hattum, Herbert Hoijtink (2009)

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DOI: 10.1007/S00357-009-9040-1

access: closed

type: Journal Article

metadata version: 2020-06-08

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Pascal van Hattum, Herbert Hoijtink:
Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models. J. Classif. 26(3): 297-328 (2009)

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