"Not just for fun: The effect of pseudo-reviews on consumer behavior."

Ermira Zifla et al. (2024)

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DOI: 10.1016/J.CHB.2024.108166

access: closed

type: Journal Article

metadata version: 2024-06-08

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Ermira Zifla, David Schuff, Susan M. Mudambi, Sunil Wattal:
Not just for fun: The effect of pseudo-reviews on consumer behavior. Comput. Hum. Behav. 155: 108166 (2024)

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