"Heart or mind? The impact of congruence on the persuasiveness of cognitive ..."

Shuai Zhang et al. (2024)

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DOI: 10.1016/J.CHB.2024.108136

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type: Journal Article

metadata version: 2024-08-04

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Shuai Zhang, Yang Zhang, Jing Li, Zhenni Ni, Zhenghao Liu:
Heart or mind? The impact of congruence on the persuasiveness of cognitive versus affective appeals in debunking messages on social media during public health crises. Comput. Hum. Behav. 154: 108136 (2024)

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