"Development of a scale to measure skepticism toward electronic word-of-mouth."

Xiao (Jerry) Zhang, Myung S. Ko, Darrell Carpenter (2016)

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DOI: 10.1016/J.CHB.2015.11.042

access: closed

type: Journal Article

metadata version: 2022-08-30

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Xiao (Jerry) Zhang, Myung S. Ko, Darrell Carpenter:
Development of a scale to measure skepticism toward electronic word-of-mouth. Comput. Hum. Behav. 56: 198-208 (2016)

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