"The impact of social media celebrities' posts and contextual interactions ..."

Abaid Ullah Zafar et al. (2021)

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DOI: 10.1016/J.CHB.2019.106178

access: closed

type: Journal Article

metadata version: 2024-02-05

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Abaid Ullah Zafar, Jiangnan Qiu, Ying Li, Jingguo Wang, Mohsin Shahzad:
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce. Comput. Hum. Behav. 115: 106178 (2021)

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