"Why do people play games on mobile commerce platforms? An empirical study ..."

Na Yu, Yi-Ting Huang (2022)

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DOI: 10.1016/J.CHB.2021.106991

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type: Journal Article

metadata version: 2022-01-03

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Na Yu, Yi-Ting Huang:
Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention. Comput. Hum. Behav. 126: 106991 (2022)

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