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"The impact of informational incentives and social influence on consumer ..."
Xiaoyu Xu et al. (2017)
- Xiaoyu Xu, Qi Li, Lifang Peng, Tzyh-Lih Hsia, Chih-Jung Huang, Jen-Her Wu:
The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival. Comput. Hum. Behav. 76: 245-254 (2017)
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