"My friend likes this brand: Do ads with social context attract more ..."

Kasey Windels et al. (2018)

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DOI: 10.1016/J.CHB.2018.02.036

access: closed

type: Journal Article

metadata version: 2024-10-06

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  - https://dblp.org/rec/journals/chb/WindelsHJPJW18
Kasey Windels, Jun Heo, Yongick Jeong, Lance Porter, A.-Reum Jung, Rui Wang:
My friend likes this brand: Do ads with social context attract more attention on social networking sites? Comput. Hum. Behav. 84: 420-429 (2018)

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