"Rise and fall of complainants' desires: The role of pre-failure brand ..."

Wolfgang J. Weitzl, Clemens Hutzinger (2019)

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DOI: 10.1016/J.CHB.2019.02.029

access: closed

type: Journal Article

metadata version: 2020-02-18

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Wolfgang J. Weitzl, Clemens Hutzinger:
Rise and fall of complainants' desires: The role of pre-failure brand commitment and online service recovery satisfaction. Comput. Hum. Behav. 97: 116-129 (2019)

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