"Media multitasking and the effectiveness of combining online and radio ..."

Hilde A. M. Voorveld (2011)

> Home

Details and statistics

DOI: 10.1016/J.CHB.2011.06.016

access: closed

type: Journal Article

metadata version: 2020-02-18

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/chb/Voorveld11
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/chb/Voorveld11
Hilde A. M. Voorveld:
Media multitasking and the effectiveness of combining online and radio advertising. Comput. Hum. Behav. 27(6): 2200-2206 (2011)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.