"Understanding the effect of smart retail brand - Consumer communications ..."

Delia Vazquez, Charles Dennis, Yizhong Zhang (2017)

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DOI: 10.1016/J.CHB.2017.08.018

access: closed

type: Journal Article

metadata version: 2020-10-26

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Delia Vazquez, Charles Dennis, Yizhong Zhang:
Understanding the effect of smart retail brand - Consumer communications via mobile instant messaging (MIM) - An empirical study in the Chinese context. Comput. Hum. Behav. 77: 425-436 (2017)

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