"Advergame speed influence and brand recall: The moderating effects of ..."

Devika Vashisht, Marla B. Royne (2016)

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DOI: 10.1016/J.CHB.2016.05.022

access: closed

type: Journal Article

metadata version: 2020-02-18

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Devika Vashisht, Marla B. Royne:
Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge. Comput. Hum. Behav. 63: 162-169 (2016)

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