"Tell me what they are like and I will tell you where they buy. An analysis ..."

Paula Rodríguez-Torrico, Rebeca San José-Cabezudo, Sonia San Martín (2017)

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DOI: 10.1016/J.CHB.2016.11.064

access: closed

type: Journal Article

metadata version: 2020-12-29

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  - https://dblp.org/rec/journals/chb/Rodriguez-Torrico17
Paula Rodríguez-Torrico, Rebeca San José-Cabezudo, Sonia San Martín:
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior. Comput. Hum. Behav. 68: 465-471 (2017)

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