"Antecedents and consequences of trust in a social media brand: A ..."

Iryna Pentina, Lixuan Zhang, Oksana Basmanova (2013)

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DOI: 10.1016/J.CHB.2013.01.045

access: closed

type: Journal Article

metadata version: 2020-02-18

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Iryna Pentina, Lixuan Zhang, Oksana Basmanova:
Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter. Comput. Hum. Behav. 29(4): 1546-1555 (2013)

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