"Be careful what you wish for: The impact of advertisement choice on ..."

Stephen C. Nettelhorst, Whitney K. Jeter, Laura A. Brannon (2014)

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DOI: 10.1016/J.CHB.2014.10.009

access: closed

type: Journal Article

metadata version: 2020-02-18

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Stephen C. Nettelhorst, Whitney K. Jeter, Laura A. Brannon:
Be careful what you wish for: The impact of advertisement choice on viewers' expectations. Comput. Hum. Behav. 41: 313-318 (2014)

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