"The role of facial expression and tie strength in sender presence effects ..."

Annemarie J. Nanne, Marjolijn L. Antheunis, Guda van Noort (2021)

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DOI: 10.1016/J.CHB.2020.106628

access: open

type: Journal Article

metadata version: 2022-10-02

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Annemarie J. Nanne, Marjolijn L. Antheunis, Guda van Noort:
The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content. Comput. Hum. Behav. 117: 106628 (2021)

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