"The effects of value co-creation practices on building harmonious brand ..."

Nuan Luo, Mingli Zhang, Wenhua Liu (2015)

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DOI: 10.1016/J.CHB.2015.02.020

access: closed

type: Journal Article

metadata version: 2020-02-18

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Nuan Luo, Mingli Zhang, Wenhua Liu:
The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China. Comput. Hum. Behav. 48: 492-499 (2015)

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