"Like it or not: The Fortune 500's Facebook strategies to generate users' ..."

Jiangmeng Liu et al. (2017)

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DOI: 10.1016/J.CHB.2017.03.068

access: closed

type: Journal Article

metadata version: 2020-02-18

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Jiangmeng Liu, Cong Li, Yi Grace Ji, Michael North, Fan Yang:
Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth. Comput. Hum. Behav. 73: 605-613 (2017)

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