"How social media engagement leads to sports channel loyalty: Mediating ..."

Joon Soo Lim et al. (2015)

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DOI: 10.1016/J.CHB.2015.01.013

access: closed

type: Journal Article

metadata version: 2020-02-18

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  - https://dblp.org/rec/journals/chb/LimHKB15
Joon Soo Lim, YoungChan Hwang, Seyun Kim, Frank A. Biocca:
How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Comput. Hum. Behav. 46: 158-167 (2015)

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