"Can scarcity of products promote or restrain consumers' word-of-mouth in ..."

Yan Li et al. (2019)

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DOI: 10.1016/J.CHB.2019.01.013

access: closed

type: Journal Article

metadata version: 2021-12-27

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Yan Li, Ruijuan Wu, Dongjin Li, Hejun Fan:
Can scarcity of products promote or restrain consumers' word-of-mouth in social networks? The moderating roles of products' social visibility and consumers' self-construal. Comput. Hum. Behav. 95: 14-23 (2019)

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