"An empirical investigation of electronic word-of-mouth: Informational ..."

Young Lyoul Lee, Seokwoo Song (2010)

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DOI: 10.1016/J.CHB.2010.03.009

access: closed

type: Journal Article

metadata version: 2020-02-18

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Young Lyoul Lee, Seokwoo Song:
An empirical investigation of electronic word-of-mouth: Informational motive and corporate response strategy. Comput. Hum. Behav. 26(5): 1073-1080 (2010)

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