"The role of self-construal in consumers' electronic word of mouth (eWOM) ..."

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim (2012)

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DOI: 10.1016/J.CHB.2012.01.009

access: closed

type: Journal Article

metadata version: 2020-02-18

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Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim:
The role of self-construal in consumers' electronic word of mouth (eWOM) in social networking sites: A social cognitive approach. Comput. Hum. Behav. 28(3): 1054-1062 (2012)

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