"The effect of repetition in Internet banner ads and the moderating role of ..."

Joowon Lee, Jae-Hyeon Ahn, Byungho Park (2015)

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DOI: 10.1016/J.CHB.2015.01.008

access: closed

type: Journal Article

metadata version: 2021-07-25

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Joowon Lee, Jae-Hyeon Ahn, Byungho Park:
The effect of repetition in Internet banner ads and the moderating role of animation. Comput. Hum. Behav. 46: 202-209 (2015)

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