"Creativity - help or hindrance? The impact of product review creativity on ..."

Deepak S. Kumar et al. (2024)

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DOI: 10.1016/J.CHB.2024.108182

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type: Journal Article

metadata version: 2024-05-31

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Deepak S. Kumar, Sangeetha Gunasekar, Keyoor Purani, Federico de Gregorio:
Creativity - help or hindrance? The impact of product review creativity on perceived helpfulness. Comput. Hum. Behav. 156: 108182 (2024)

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