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"Actual and ideal self-congruity affecting consumers' emotional and ..."

Wanmo Koo, Erin Cho, Youn-Kyung Kim (2014)

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DOI: 10.1016/J.CHB.2014.03.058

access: closed

type: Journal Article

metadata version: 2023-03-21

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Wanmo Koo, Erin Cho, Youn-Kyung Kim:
Actual and ideal self-congruity affecting consumers' emotional and behavioral responses toward an online store. Comput. Hum. Behav. 36: 147-153 (2014)

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