"Brand followers' retweeting behavior on Twitter: How brand relationships ..."

Eunice Kim, Yongjun Sung, Hamsu Kang (2014)

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DOI: 10.1016/J.CHB.2014.04.020

access: closed

type: Journal Article

metadata version: 2023-06-26

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Eunice Kim, Yongjun Sung, Hamsu Kang:
Brand followers' retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Comput. Hum. Behav. 37: 18-25 (2014)

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