"Reference-dependent preferences on smart phones in South Korea: Focusing ..."

Junghun Kim, Jongsu Lee, Joongha Ahn (2016)

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DOI: 10.1016/J.CHB.2016.07.008

access: closed

type: Journal Article

metadata version: 2022-10-02

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Junghun Kim, Jongsu Lee, Joongha Ahn:
Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction. Comput. Hum. Behav. 64: 393-400 (2016)

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