"Why smartphone advertising attracts customers: A model of Web advertising, ..."

Yoo Jung Kim, Jinyoung Han (2014)

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DOI: 10.1016/J.CHB.2014.01.015

access: closed

type: Journal Article

metadata version: 2024-07-04

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Yoo Jung Kim, Jinyoung Han:
Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization. Comput. Hum. Behav. 33: 256-269 (2014)

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