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"Can avatar and self-referencing really increase the effects of online 2-D ..."
Ching-Jui Keng, Chia-Chien Liu (2013)
- Ching-Jui Keng, Chia-Chien Liu:
Can avatar and self-referencing really increase the effects of online 2-D and 3-D advertising? Comput. Hum. Behav. 29(3): 791-802 (2013)
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