"The moderating effect of computer users' autotelic need for touch on brand ..."

Seunga Venus Jin, Joe Phua (2015)

> Home

Details and statistics

DOI: 10.1016/J.CHB.2014.10.035

access: closed

type: Journal Article

metadata version: 2020-10-26

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/chb/JinP15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/chb/JinP15
Seunga Venus Jin, Joe Phua:
The moderating effect of computer users' autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA). Comput. Hum. Behav. 43: 58-67 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.