"A protective buffer or a double-edged sword? Investigating the effect of ..."

Linlin Huang, Long Ma (2024)

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DOI: 10.1016/J.CHB.2023.108022

access: closed

type: Journal Article

metadata version: 2024-01-26

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Linlin Huang, Long Ma:
A protective buffer or a double-edged sword? Investigating the effect of "parasocial guanxi" on consumers' complaint intention in live streaming commerce. Comput. Hum. Behav. 151: 108022 (2024)

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