"The role of persuasion knowledge, assessment of benefit and harm, and ..."

Chang-Dae Ham, Michelle R. Nelson (2016)

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DOI: 10.1016/J.CHB.2016.03.076

access: closed

type: Journal Article

metadata version: 2020-02-18

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Chang-Dae Ham, Michelle R. Nelson:
The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising. Comput. Hum. Behav. 62: 689-702 (2016)

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