"A new reality: Fan perceptions of augmented reality readiness in sport ..."

Chad Goebert, Gregory P. Greenhalgh (2020)

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DOI: 10.1016/J.CHB.2019.106231

access: closed

type: Journal Article

metadata version: 2022-10-02

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Chad Goebert, Gregory P. Greenhalgh:
A new reality: Fan perceptions of augmented reality readiness in sport marketing. Comput. Hum. Behav. 106: 106231 (2020)

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