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"Branding with social media: User gratifications, usage patterns, and brand ..."
Qin Gao, Chenyue Feng (2016)
- Qin Gao, Chenyue Feng:
Branding with social media: User gratifications, usage patterns, and brand message content strategies. Comput. Hum. Behav. 63: 868-890 (2016)
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