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"Determinants of consumers' attitudes toward mobile advertising: The ..."
Xifei Feng, Shenglan Fu, Jin Qin (2016)
- Xifei Feng, Shenglan Fu, Jin Qin:
Determinants of consumers' attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations. Comput. Hum. Behav. 63: 334-341 (2016)
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