"Creating customer loyalty in online brand communities."

Fei-Fei Cheng, Chin-Shan Wu, Yi-Chieh Chen (2020)

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DOI: 10.1016/J.CHB.2018.10.018

access: closed

type: Journal Article

metadata version: 2020-10-26

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Fei-Fei Cheng, Chin-Shan Wu, Yi-Chieh Chen:
Creating customer loyalty in online brand communities. Comput. Hum. Behav. 107: 105752 (2020)

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