"Doing well by doing good: The effect of purchasing poverty-alleviation ..."

Tong Chen et al. (2023)

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DOI: 10.1016/J.CHB.2023.107753

access: closed

type: Journal Article

metadata version: 2023-04-29

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Tong Chen, Shida Tang, Zijin Shao, Juan He, Xiaoyu Zhang, Pei Zhu:
Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping. Comput. Hum. Behav. 144: 107753 (2023)

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