"Avatars in live streaming commerce: The influence of anthropomorphism on ..."

Hongquan Chen et al. (2024)

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DOI: 10.1016/J.CHB.2024.108216

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type: Journal Article

metadata version: 2024-05-31

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Hongquan Chen, Bingjia Shao, Xuemei Yang, Weiyao Kang, Wenfang Fan:
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers. Comput. Hum. Behav. 156: 108216 (2024)

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