"Media multitasking, counterarguing, and brand attitude: Testing the ..."

Yuhmiin Chang, Esther Thorson (2023)

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DOI: 10.1016/J.CHB.2022.107544

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type: Journal Article

metadata version: 2023-01-02

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Yuhmiin Chang, Esther Thorson:
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load. Comput. Hum. Behav. 139: 107544 (2023)

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