"Size does matter: Effects of in-game advertising stimuli on brand recall ..."

Isabella Chaney et al. (2018)

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DOI: 10.1016/J.CHB.2018.05.007

access: closed

type: Journal Article

metadata version: 2020-02-18

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Isabella Chaney, Sameer Hosany, Meng-Shan Sharon Wu, Cheng-Hao Steve Chen, Bang Nguyen:
Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition. Comput. Hum. Behav. 86: 311-318 (2018)

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