"Chatbot advertising effectiveness: When does the message get through?"

Evert Van den Broeck, Brahim Zarouali, Karolien Poels (2019)

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DOI: 10.1016/J.CHB.2019.04.009

access: closed

type: Journal Article

metadata version: 2023-06-26

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Evert Van den Broeck, Brahim Zarouali, Karolien Poels:
Chatbot advertising effectiveness: When does the message get through? Comput. Hum. Behav. 98: 150-157 (2019)

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