"The effectiveness of advergames compared to television commercials and ..."

Steven Bellman et al. (2014)

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DOI: 10.1016/J.CHB.2013.12.013

access: closed

type: Journal Article

metadata version: 2022-10-02

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Steven Bellman, Anna Kemp, Hanadi Haddad, Duane Varan:
The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Comput. Hum. Behav. 32: 276-283 (2014)

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